all about us
Culture is formed by the output of artists. Joy, energy and acceptance is found in communities where art flourishes. Art communicates values, big concepts, small truths and a broad spectrum of this thing called life. ArtsRule looks to find and explore in video, the ways in which innovation and creativity brings out the best in us.
Here we provide a portfolio sampling, read about new ideas being investigated and watch for stories of artistic people, places and things that develop before your very eyes. And as we say, when all else fails…. ArtsRule.
ArtsRule produces video to showcase the intersection of art and community.
My passion is working closely with interesting companies to visually elevate their brand. Sometimes I am available to develop new freelance projects. Let's talk & find a fit.
Michael Sodano and Nancy Sabino, born and raised in NJ, have been immersed in media production since the ‘70s and gravitate to stories of small groups of people accomplishing incredible feats through passion and commitment.
Their first feature-length documentary Greetings From The Parking Lot, profiles the fans tailgating during the historic 15 night reunion concert of Bruce Springsteen and the E Street Band. Their follow-up documentary, Rock and a Heart Place, was an award-winning film showcasing a local NJ charity, Holiday Express, and the populations aided by their efforts The film highlights the small efforts of determined and dedicated individuals who follow a passion, give and get big emotional pay-offs and the satisfaction of time well spent. In both documentaries, the labor of a few produce a life-altering result, unexpected and rewarding.
For the past 12 years, Mike and Nancy brought film back to Asbury Park, where they owned and operated the arthouse ShowRoom Cinemas. Currently they’re ready to embrace a new project: Born to Archive and use their skills to weave a new tapestry of visual storytelling.